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It could be said that the Great Way in network marketing (or in any other endeavor) consists in a practice of "push hands" with all of the endless challenges, obstacles and disappointing results that confront us on an ongoing basis.  This radically different way of seeing, when fully developed, is powerfully transforming and liberating. 

In this article, I'd like to share just one of the many important ways that 30 years of Buddhist meditation practice have been beneficial to me as a network marketer.

Of the many specific styles of Buddhist meditation, most of my personal practice has been with the Theravadan school from SE Asia. In the west, it's commonly called "Insight Meditation." The type of deep, pervasive insight or "clear seeing" that it engenders, however, goes far beyond the common meaning of the word, "insight," and is undoubtedly one of the rarest of human accomplishments.

Those who successfully develop this particular type of deep insight recognize clearly that the perceptual world of seemingly separate, self-existent entities (including oneself) is completely illusory. All such seemingly separate entities are seen to be comprised of what can be called "non-self elements."

An apple, for example, is comprised entirely of non-apple elements. As the well-known Vietnamese Zen Master, Thich Nhat Hahn, likes to say for example, "all flowers are made up of non-flower elements" and "all flowers are on their way to becoming garbage just as all garbage is on its way to becoming flowers."

This radically different way of seeing, when fully developed, is powerfully transforming and liberating. When the reality of "no-self" is fully grasped, for example, the very foundation of self-centeredness is destroyed with all of its pervasive effects, including the fear of death.

Although my own progress toward this high goal is EXTREMELY modest, the very practice of reaching for it has markedly changed my basic attitude and approach to life. In particular, it has given me a way to cope much more effectively with challenges, obstacles, and adversities of all kinds.

And, since these have been my prevailing experience in network marketing, my meditation background has been profoundly valuable in dealing with them; in fact, I strongly believe that it's the single most important factor for my "survival" and growing success in this industry.

The essence of the attitude I refer to here is summed up by one of my favorite aphorisms from Sengtsan, the Third Zen Patriarch, who said: "The Great Way is not difficult for those who have no preferences." This arresting quote is the opening statement in his densely packed short course in wisdom, entitled The Hsin Hsin Ming--Verses of the Faith Mind.

He goes on to say: "When love and hate are both absent, everything becomes clear and undisguised. Make the smallest distinction, however, and heaven and earth are set infinitely apart. If you wish to see the truth, then hold no opinions for or against anything. To set up what you like against what you dislike is the disease of the mind. When the deep meaning of things is not understood, the mind's essential peace is disturbed to no avail."

So what specific implications does this wise counsel have for being successful in network marketing? Or for that matter, for being successful in any other highly challenging undertaking?

For me, the "Great Way" consists in "going with the flow"--that is, being in harmony with a continuously changing reality. So, for example, while being passionately devoted to attaining my network marketing objectives, it's equally important to remain unattached to all particular means to that end. In other words, to be constantly ready to "let go" and "begin again" when things don't unfold as I've expected--which is nearly ALL of the time.

To say it another way, in order for love and hate to both be absent, there must be a continuous willingness to accept reality fully and completely--much as flowing water, in a manner of speaking, accepts all obstacles placed in its path and persistently seeks a way around them.

One well-known Zen Master, Master Seung San, refers to this as maintaining "don't know mind"--that is, consciously maintaining an attitude of openness to all possibilities while proceeding toward an intended objective.

In the martial art of Tai Chi, this attitude is beautifully embodied in the highly-challenging practice of "push hands" wherein partners place the palms of their hands together and then attempt to push each other off balance. The one who offers the least resistance to being pushed invariably wins.

So it could be said that the Great Way in network marketing (or in any other endeavor) consists in a practice of "push hands" with all of the endless challenges, obstacles, disappointing results, etc. that confront us on an ongoing basis.

This same paradoxical wisdom was a key teaching that the anthropologist, Carlos Castenada, reported receiving as an apprentice to the Native American sorceror, Don Juan. Don Juan urged Carlos to live constantly with an attitude of "controlled folly"--that is, to approach all of life's challenges AS IF they were crucially important, while recognizing fully at the same time that the resulting outcomes ultimately have no importance at all.

This paradoxical attitudinal approach has been immensely valuable to me in network marketing. By pursuing my goals with "don't know" mind, persistence in the face of endless challenges and obstacles becomes remarkably easy. By remaining firmly grounded in this attitude, my main focus is on the process, rather than on attaining any particular results. This, for me, has become the Great Way of network marketing.

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