When you first got involved in network marketing, direct sales or mlm, did you do it for the money? Most of us had a deeper reason. We wanted to help others. We wanted to show others the freedom that they can had with this business.

Sometimes the Sale Just Isn't That Important - By Kelly Lamp

In network marketing, the bottom line is the sale. Whether you are a salesperson or not, if there is no sale, there is no money made. Period. So we’re trained to get the sale. In fact, in my business, if someone isn’t interested, I don’t waste my time trying to convince them. “Next.”

But sometimes, getting the sale just isn’t worth it. Tonight, just as I do most days, I began working on my leads, both purchased and self-generated. I had a great flow going and I was feeling very motivated by the dream home in Florida and the Mercedes SL 55 AMG photos hanging next to my desk. Determined to have a fulfilling night, I worked my leads with enthusiasm and a hard shell.

And then I got to Marge*. Marge was so kind when I called and seemed genuinely happy to speak with me. When I asked her how serious she was about starting a home business, she sighed. “Kelly, I’m serious, but I’m not going to lie. I can’t do it right now. I might not be able to do it ever. I don’t want to waste your time when you could be speaking with someone who will actually join your opportunity.”

Ever the professional, this is the time where I decide she’s not qualified regardless of her circumstance. After all, if she doesn’t believe there’s a way, I can’t believe in her. This is the point where I can wish her a good evening or, if I really wanted, I could dig further and find out her reasons, then turn slimy and convince her she’s wrong. That’s not how I operate, but we all know that’s an option. But something in Marge’s voice told me this was a little different. I asked her if she was okay. She sounded so defeated, so scared that it pulled at my heartstrings.

Marge is a victim of hurricane Katrina. Not only did she lose her home, but she’s suffering from an incurable disease and living off of a disability check for $495 a month. Her disease has progressed so greatly that she no longer has the option of working outside of the home. She’d gotten involved in a home-business opportunity before and had to quit after being unable to purchase advertising or leads after the rest of her bills.

For some, this could have been the perfect opportunity for me to explain to her why my business is different. I could have told her my success story, the success story of my sponsor, or any of the hundreds of other success stories I’ve personally heard or witnessed in my time with the company. I could have told her that this time it was going to be different. And she would have believed me, because she needed to. It was screaming through her gentle voice, and it was evident in the questions she asked that she wanted me to give her a rebuttal she couldn’t refuse.

But I didn’t. It’s not that I don’t believe in my opportunity, nor is that I think she would never succeed in it. But I knew that this wasn’t the time for her. I knew that with her feelings of being down, she would fail before she started. I also knew that she needed help. So instead of trying to convince her of my amazing opportunity, I instead told her of how I got started working at home as an independent contractor and of some of my experiences. As I was speaking, her spirits instantly began to lift and I knew that I was doing the right thing. So I offered my assistance. Once we got off the phone, I made a list of several resources, including companies that hire at-home workers, and sent her an email with some words of encouragement. I immediately received an email back from Marge, telling me that she was so grateful for my help and that she had no idea the opportunities that were available for people like her. She wrote that having been in network marketing herself, she knew I wasn’t “supposed” to that for her. She said she felt she’d made a friend for life.  I feel the same way.

When you got involved in network marketing, direct sales or mlm, did you do it for the money? Sure, but most of us had a deeper reason. We wanted to help others. We wanted to show others the freedom that can be had. Maybe I didn’t make a dime off of Marge, but her gratitude felt better to me than one hundred sales. I did exactly what my aim is in this business: I helped someone.

Sometimes the sale just isn’t worth it. Sometimes we need to remind ourselves that there is another person on the other end of the phone, and sometimes we have to admit that getting the sale isn’t more important than helping another human being. Ethics have got to be a strong factor in this business. If you want to help someone, don’t take advantage if they pour their heart out to you. Even if you can’t help, sometimes listening can be enough. Sometimes it’s all they need.

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