This is number one important because the headline is the first thing that visitors will see when they land on the page. Your headline needs to be well thought of and eye catching. It should also make the visitor want to stay on the page and continue to read about your offering. One of the good way to find out if your sales letter headline is any good is to ask yourself, "Would I stay on this page?". If you honestly answer yes to this question, then you are off to a good start.
 
Cold Hard Facts

I have seen and come across so many sales letters that are so busy with all of the graphics and over hyping that they forget to give any real facts. Always rememeber that no matter what you are selling, you need to have some real information on the sales letter. Some simple traditional bullet points or check marks will do the trick.
 
Call For Action

Just don't create a "buy now" button on your sales page. Your online letter needs to tell the visitor why they should buy now. Telling why they should they buy now instead of just having a "buy now" button can really increase conversions.
 
You should always make sure that whatever sales letter you are promoting has the above before doing so. Internet marketing does not need to be difficult if you treat it as a learning process. Learning from others and apply it to improve on your business every chance that you get.  Later on as you look back, you will be glad that you did in the long run.

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