The followings are common mistakes net publishers and authors make when selling their ebooks online. Review your own web site with this list, and avoid these costly mistakes that have been made by numerous info sellers.

1. The title of the book does not indicate what the ebook is about. The title must target your audience and convey the topic of the book.

2. The book title does not mention the benefits buyers will receive. Express benefits in your book title to support your sales message.

3. Me-oriented sales letter to satisfy the ego of the author. Write a compelling sales letter with an attention-getting, benefit-oriented headline, focus on your customers and tell them what's in it for them.

4. Not providing several ordering options. Make it easy to buy from you by providing several ordering options, including a secure online order form, an 800 number, and a fax number.

5. Not accepting credit cards. Offer several payment methods, including major credit cards, Paypal and echecks. The majority of sales will come from online orders paid with credit cards. You will lose sales if you are not accepting credit cards online via a secured server.

6. Trying to sell to everyone. Promote your unique selling advantage to your targeted audience.

7. Missing or hard-to-find contact information. Mention your contact information on every page to make it easy to buy from you.

8. Not identifying the author. Your customers will feel more comfortable purchasing from you if the ebook author's name is clearly displayed on the web site.

9. No guarantee. Reduce the buyer's risk by offering a money back guarantee.

10. Not using an ebook cover image. An ebook cover graphically represents an ebook and makes the book look real.

11. Using a flat, two-dimensional cover image. A 3-dimensional cover image is more effective than a flat ebook cover.

12. Poorly designed cover image. Customers will judge you by your site and will feel more comfortable buying from you if your web site and images are professional quality.

13. Small, unreadable title and subtitle on ebook cover. If prospective buyers can't read the ebook title and subtitle, the ebook cover may not get their attention.

14. Using inappropriate images on the ebook cover. The wrong image will reduce the impact of your ebook cover and may even have a negative effect.

15. Choosing the wrong colors for the ecover. Colors can be inappropriate for your target audience or may clash with the colors on the web site. The wrong colors will have a negative effect on your potential customers.

16. Lack of marketing. You need to market your web site for visitors to find you.

17. Lack of keywords in your web content resulting in poor search engine positioning. Optimize your site to get free search engine traffic.

18. Lack of support information. Build trust by providing a table of contents, reviews, and testimonials.

Avoiding these pitfalls and making the needed changes will greatly increase your ebook sales.

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