What’s more important to your business success - the question or the answer? Certainly, you want your questions to reflect what you are trying to find out. Obviously, your questions should be easily understood. Most definitely, you’re hoping for some positive responses. But, what you really need to do is count repetitive keywords and phrases found in your respondents answers.

If you agree with the philosophy about how people tend to buy from the perspective of avoiding pain and moving towards pleasure, you know how important it is to your market research, product development and sales strategy to ask good questions and listen very closely to the answers.

Open-ended answers are made up of the words respondents have chosen to tell you how they feel about something. You need to analyze the answers to open-ended questions for repetitive keywords and phrases that match those of your current or future products and services. The greater the density of the keyword and phrase matches the higher the probability of building your opt-in list or making a sale.

The key to your business success is combining everybody’s answers and counting the density of repetitive keywords and phrases to help you craft your products and services into search engine friendly content pages you can use to build your opt-in list, make a sale, generate pay-per-click revenue or leverage affiliate income opportunities.

"Learn & Do" Action Steps:

1. Design your questions for open-ended response.

2. Count the number of repetitive keywords and phrases.

3. Build your page content around keywords and phrase density.

4. Set up your lead in ads to match your keywords and phrase density.

5. Create links to non-competitive offerings with matching keywords and phrases.

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