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Those Myths About Online
Marketing
These myths about internet business marketing. Seasoned marketers and
beginners alike should think again what approach they should take when
marketing online.
1. Hit = Sales
You got hits; is Not the same as you got sales!
Generating traffic or hits to your websites is the priority for any
online business. Conversion of hits into sales would be on top of that.
2. Great “Content” Creates Great Sales.
Creating a website with marvelous “content” has and still overwhelmed
many online business. Great “Content” here refered to fantastic graphics,
award winning designs and employing the latest state of the art technology.
Very impressive. Impression is important on a website, no doubt, but an
online business have to emphasize on the conversion rate into real sales.
“Content” have and should be on the “Emotional” State of Selling.
3. Over Spending on Technology.
A successful Online marketing business is not all about technology.
It is all on Selling. Concentrating on the marketing results in creation
of sales.
4. 6 Billion people on the planet, 900 Million have access to the Internet.
The potential of the internet is ever growing. That is definite. Counting
chickens does not equates to actual online activities; relevant activities.
Relevant activities means conversion. And conversion to sales comes from
qualifications, not quantity.
5. Banners are Great Sellers.
Banners were invented because they provide a convenient way for contents
to make money, not because they worked.
Ask this: When is the last time you personally clicked on a banner?
6. Content is King!
Especially big companies who spend huge funds to create everything
possible with money can buy; believing that they are doing marketing. Remember
the Dot.com days? Why they failed?
7. Mass Marketing Creates Conversion.
This spelling Spamming. Spamming is the end result of most mass marketing
campaigns. Junk mails is the King of Spam, and it cost near to nothing.
Email marketing would cease to function.
8. Top Ranking in SEO is the Key to Marketing Success.
Large number of people are flocking to use the search engines. One
website is just a tiny needle in a haystack.
Random visits to the search engines do not create volume traffic as
one would suggest.
Next Article:
10
Successful Strategies to Site Promotion
Do not throw all your advertising dollars in only one or two spots.
Try to determine or ask the amount of traffic they are generating. Sites
generating huge traffic often require higher advertising rates. Be aware;
however.......
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